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NPD reports nine out of 10 makeup users seek beauty benefits such as sun protection and anti-aging.
August 16, 2010
By: TOM BRANNA
Editor
Recent shifts in makeup usage point to alternative areas of interest among makeup users, according to a new report from market research company The NPD Group, Inc. Overall, usage of makeup products among 18-64 year old women is down five percentage points in 2010. Among women who do wear makeup, a growing number are wearing only one makeup product per given day. But while overall makeup usage is down, an area of growing interest is makeup products with skin care benefits, says the Makeu...
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